Most health and well-being initiatives fail because they can't effectively motivate and sustain connections with individuals. Using social technology, consumer- centric programming and behavioral insights, leading organizations are solving the engagement challenge.
Join the most innovative minds in well-being improvement to learn best practices and new approaches for engaging today's consumer. This series of 20 minute power sessions and live chat/Q&A will reveal trends in:
- Gaming Theory
- Web 2.0
- Behavioral Economics
- Behavior Change Science
- Social Influence Mapping
- Consumer Insights
Featured presenters include:
- Joseph Coughlin, PhD, MIT AgeLab
- Peter DeWan, PhD, MedNetworks
- Chris Cartter, MeYouHealth
- James Prochaska, PhD, Pro-Change Behavior Systems, Inc.
- Murat Kalayoglu, PhD, Healthways
- Janet Calhoun, Healthways
Featured presenters include:
Disruptive Demographics: Engaging the New Consumer
Joseph F. Coughlin, PhD - MIT AgeLab
Business and government are navigating interesting times. The future is both older and technologically-enabled. Coughlin will discuss new demands of old age, expectations of 45+ consumers and the creative use of technology to respond to those demands.
Joseph F. Coughlin is founder and director of the Massachusetts Institute of Technology AgeLab—the first multi- disciplinary research program created to understand the behavior of the 45+ population; the role of technology; and, the opportunity for innovations to improve the quality of life of older adults and their families. Dr. Coughlin teaches in MIT's Engineering Systems Division recently developing a new course with the MIT Social Media Club, ESD.942 Social Media: Trust, Information Seeking & Systems Innovation. His observations and insights on new technology and older consumers can be found on his blog www.disruptivedemographics.com.
Connected: The Surprising Power of Our Social Networks
Peter DeWan, PhD - MedNetworks
DeWan will discuss how social networks influence consumer behaviors, beliefs and health status, as well as strategies for harnessing the power of social connections to drive engagement and improved well-being.
Peter DeWan, Ph.D., is vice president and chief technology officer for MedNetworks, which delivers social influence mapping technologies based on the groundbreaking research of Harvard University Professor Nicholas Christakis.
Daily Challenge: Driving Engagement Through Social Media and Gaming
Chris Cartter - MeYou Health
Cartter will discuss how to activate social networks and employ game mechanics to promote long-term engagement and behavior change online. He will also share lessons learned from MeYou Health's exploration of social media, including the Daily Challenge application.
Chris Cartter has worked in the areas of networking technologies, health and social change for over 25 years. He is currently general manager at MeYou Health (MYH), a Boston-based subsidiary of Healthways. MYH creates Web and mobile applications designed to help people improve their well-being.
Science of Change: The Formula for Modifying Behavior
James O. Prochaska, PhD - Pro-Change Behavior Systems, Inc.
Carrots and sticks only get you so far. At some point motivation has to come from within. Prochaska will share breaking research that validates the power of the Transtheoretical Model of Behavior Change (TTM) in positively impacting health and well-being.
James O. Prochaska is the founder of Pro-Change Behavior Systems, Inc. and director of the Cancer Prevention Research Center and Professor of Clinical and Health Psychology at the University of Rhode Island. He is the author of over 350 publications, including three books, Changing for Good, Systems of Psychotherapy and The Transtheoretical Approach.
Personalized Reinforcement: Using Behavioral Economics to Sustain Healthy Behaviors
Murat Kalayoglu, MD, Ph.D., M.B.A. - Healthways
Most people are influenced by cognitive biases that make it difficult to adopt and sustain healthy behaviors. Kalayoglu will share leading trends in behavioral economics, and how some of these principals can be applied to move people toward healthy behaviors.
Dr. Kalayoglu and co-founder Dr. Michael Singer started HealthHonors Corporation in January, 2006 out of a vision to motivate people to adopt healthier behaviors through the smarter use of incentives. HealthHonors was acquired in 2009 by Healthways.
An Inside View: How Well-Being Ranks and Relates for Millions of Consumers
Nikki Duggan - Healthways
Using unparalleled insights from more than 1.5 million assessments and surveys, Duggan will identify emerging trends in health and well-being and explore the deeply rooted impact social, emotional, and physical health have on today's consumer.
Nikki Duggan is responsible for operations and analytics at Healthways, focused on the Gallup-Healthways Well-Being Index™ and the Healthways Well-Being Assessment.