The Well-Being Journal

Joe Coughlin: Disruptive Demographics: Engaging the New Customer

Jennifer Rudloff

Today’s consumer is changing; the way people connect with the world around them, how they gather information, who they trust, and what motivates their decisions is vastly different than it was 5-10-15 years ago. A technologically savvy aging population is turning to the web for health information; they’re searching beyond experts and finding trusted health support in the company of strangers in online communities.

During the webcast, Joe Coughlin discussed trends in online health information and highlighted the characteristics, expectations and demands of today’s consumers. His research reveals that older consumers are confident, information seeking, and educated, and they believe they are directly responsible for their own health. Coughlin identified 7 prevalent behaviors people have when online today:

  1. Find information
  2. Define the problem
  3. Identify a range of acceptable and affordable solutions
  4. Frame questions to clinicians
  5. Validate decisions/treatments
  6. Reinforce behaviors
  7. Seek social support

While online health may not be formal care, it is a part of how people make critical health choices, use formal advice, and adopt healthy behaviors. Smart companies will accept this as fact, see it as an opportunity and adapt.

  • Insurers, your people are online and actively seeking information; you have the opportunity to engage them in a new and comfortable environment. Use it. Drive conversations away from quick fix solutions and engage people to make sustained lifestyle changes. Speak in a language that resonates with people, not healthcare professionals.
  • Employers, your employees perceive work to be a barrier to their health and wellness, and feel they do not have the facilities or support necessary to be healthy and productive in the workplace. Change their tone. Give people online tools, support, and the incentives they need to be healthy and productive in the workplace.

The success of well-being initiatives depends on the ability of leaders to adapt. In this fast paced digital age, it’s necessary to be agile and adjust strategies to effectively motivate and sustain connections with your people. In the end, your people (and your bottom line) will thank you.

To view this or other presentations from the webcast event, click here.

Topics: Business Performance Well-Being Index Events

The Connected Consumer: Key Insights

Jennifer Rudloff

During a three hour webcast packed with a series of 20 minute power sessions, The Connected Consumer delivered insights and strategies on drivers of well-being, motivation, and engagement and provided a glimpse into the innovations that will define the next generation of programming around health and well-being.

There were lots of great takeaways from this webcast, but to give you a glimpse into each presentation, here’ a list of some of our favorite insights from each speaker:

  • Talk to your employee or insured’s, not past them. Language Matters. Use terms that resonate with end users. Functionality and solutions, these are things that employees are thinking about.
  • Beliefs and behaviors are contagious; who you hang out with impacts your health. You’re only as healthy as your group or network. For greater outcomes and sustained benefits we need to treat our groups as a system of health and well-being.
  • Go beyond offering incentives, and consider the power of fun! Games linking friends to good behaviors, friendly competition – this is the key to successful engagement.
  • People as they age tend to have a positivity bias towards only looking at the positive. You have to talk in terms of benefits rather than warning labels.
  • Engagement and reinforcement often rely not just on classic incentives but also a sense of belonging to a group. Health is not only a rational discussion: it is emotional and key to who we are, who our families are, and to the social group to which we belong.
  • People want to be spoken to in segments of one. Creatively mix reinforcements and incentives and personalize to improve and sustain engagement.

To replay your favorite presentations or share them with colleagues, visit www.healthways.com/connectedconsumer.

Topics: Ideal Work Environment Business Performance Well-Being Index Best Work Environment Employee Performance Improvement Events

2011 Healthways Well-Being Summit Recap

Jennifer Rudloff

This year’s annual Well-Being Summit sought to, as Ben Leedle, Healthways President and CEO said, “motivate and provide solutions and tools to get attendees started on the path to positively impact the health and well-being of millions of people.” The three-day Summit shed key insights on well-being by some of today’s most accomplished and progressive thinkers. Attendees left the Summit with new solutions and tools brought to them by world renowned speakers, such as Deepak Chopra, Daniel Pink, Dan Buetnner, and Nicholas Christakis, to name a few.

Elaborating on such topics as higher consciousness and how that consciousness affects our lives and well-being, Deepak Chopra gave attendees a better understanding of the body as a process rather than a structure (Replay Deepak's talk). Examining the way we motivate our employees, Daniel Pink opened up our audience to a new way of thinking that better engages employees and provides them with purpose for increased motivation and workplace well-being.

The audience was also enlightened with secrets to living a longer life by focusing on natural physical activity, having the right outlook and sense of purpose, eating wisely, and connecting with others from Dan Buettner (replay Dan's talk). Nicholas Christakis shed light on how physical social networks, though smaller than online social networks, had a greater influence on behavior and overall well-being.

Inspired, our attendees embraced these tools from the speakers and were charged with insights that would allow them to develop solutions and tools to begin their path of spreading well-being to their employees, friends, families and communities.

Our third annual Well-Being Summit was a true success, ending on the high note with the announcement of a $15,000 donation from Healthways to REAL School Gardens. This donation will help the organization, currently in 74 Texas schools, move forward with its plans of national expansion.

See pictures and replay video from the 2011 Healthways Well-Being Summit.

Register now to receive updates for the 2012 Healthways Well-Being Summit.

Topics: Well-Being Index Events

Daniel Pink: Employee Engagement and Changing the World of Work

Jennifer Rudloff

Well-Being Summit participants heard best-selling author Daniel Pink speak on employee engagement and changing the world of work on Tuesday. Considering the decline in workplace well-being over the past few years, Pink talked about how workplace well-being can be improved through several key changes - the single greatest being motivation.

People spend half of their waking hours at work - disengaged. Because our well-being is formed while we are awake, our well-being at work is integral to our overall well-being. When people are disengaged, they're not motivated - and this leads to lower levels of workplace well-being.

Increasing, enlivening, and enriching the workplace improve the system of motivation within the workplace. By giving employees context for their work, room to grow within their own interests in the workplace, and allowances to move beyond the day-to-day work they conduct, well-being in the workplace will improve and overall well-being will too.

Topics: Well-Being Workplace Well-Being Employee Well-Being Health Well-Being Index Motivation wellbeing health wellbeing and health Health in the Workplace work motivation Events Employees Motivation No Motivation Lack of Motivation