Imagine, for a minute, what it must be like to be a physician. You spent all those hard years in school because you wanted to help people live long, healthy, productive lives. And then you start practicing medicine, and probably fairly quickly come to realize that there is only so much you can do to fulfill your mission because you can't sustainably influence what is often the underlying cause of illness: lives lived short of their potential.
Physicians see the impacts of stress, loneliness and isolation. They understand that their patients don't need another lecture on losing weight or stopping smoking because they already know these things are bad for their health. They're well aware that once their patients leave their office, their attempts to change their lifestyles to improve their physical well-being will often fall short. Pressures at work, financial worries, lack of support and encouragement, and so many other concerns create barriers to change that physicians typically are powerless to address, particularly across their entire patient population.
Healthways has teamed up with the largest independent physicians association in North Texas, Genesis Physicians Group (GPG), to directly address this issue. You can read about it in HealthLeaders, or read our press release here. We just wanted to take a minute to share how excited we are about our new joint venture, GenHealth.
Ben R. Leedle, Jr., Healthways' president and chief executive officer, summed up the news:
“Not only are physicians the most trusted, credible influencers of individual health behaviors, but an individual’s bond with his or her physician is one of the most enduring. As healthcare continues to transform in response to untenable healthcare costs, poor overall health, and weaker competitive positions for American companies and communities, innovative healthcare providers such as GPG are assuming more financial and quality outcomes risk for their patient populations. In so doing, they are embracing a scientifically proven approach that has well-being – not sick care – at its core. We firmly believe that by directly supporting the patient-physician relationship with well-being improvement solutions, we will create faster, more sustained engagement in order to proactively reduce the causes and effects of disease and achieve significantly greater impacts on medical savings, productivity and performance.”