Attract Today’s Seniors and Impact Star Ratings

Jennifer Rudloff

Senior Couple on ScooterIn America, more and more people are living into their 80’s, 90’s and beyond. Each day over the next 18 years, 8,000 baby boomers join a population of seniors age 65+ that’s already larger than it’s ever been. And out of this growth, a new kind of senior is born. Gone are the images of rocking chairs and knitting needles. Today’s senior is tech savvy, uses a computer regularly, and seeks information from online sources. This shift in population demographics represents a huge opportunity for those serving this population.

With star ratings raising the profile of quality measure, Medicare Advantage plans can gain a competitive advantage with strategies that recognize the importance and value of proactive health support. Healthways can help. Our proven Senior Well-Being Improvement Solution takes a multifaceted approach to keeping the healthy healthy and managing chronic conditions. Designed to immediately impact star ratings, our senior solution includes the following:

  • Healthways CMS-approved Senior Well-Being Assessment (WBA) explores challenges specific to seniors, and delivers an insightful view of member health history, status, social and emotional health, and health related behaviors.
  • Personalized Well-Being Plans are generated using data from the Senior WBA; plans recommend behaviors for improvement and relevant action steps for individual health risks.
  • Guided online improvement is delivered via Well-Being Connect, an easy to use online tool designed to impact behaviors that directly influence star ratings like self-management, appointment adherence, healthy eating, and weight management.
  • Innergy™ and QuitNet® address obesity and tobacco use, two of the biggest risks for health care and costs, and provide targeted support to at-risk individuals as identified by the Senior WBA.
  • Senior focused telephonic health coaching provides support to drive risk reduction, behavior change, long-term health care savings, and star ratings gains for high-risk seniors.

And when it comes to engagement, we’ll do the legwork for you. Our solution includes built in engagement support from our award-winning marketing engagement team. Our fully developed, easily customized communications campaign drives initial and ongoing participation.

To learn more more about how we can help you drive star ratings and gain competitive advantage, visit our solutions page and choose Medicare/Senior Specific Support, or contact us today.

Topics: CMS Healthcare Seniors Star Ratings Prevention Healthways Medicare Advantage