A Closer Look at Social Health Games with Trapper Markelz of MeYou Health: Part 2

Jennifer Rudloff

A Closer Look at Social Health Games with Trapper Markelz continued - click here for part 1)

Games can change the world.
With social being such an important piece of the puzzle, were also looking for ways to create a reason to be social. One of those very useful reasons to be social is through games.

The benefits of playing games are just recently being taken more serious, in part due to discussions and presentations from Jane McGonigal on how games can change the world.

Jane and others believe that games bring forth the best version of ourselves. It is a version that is cooperative, engaged, social, confident, and empowered. If games bring out our best behaviors - and behaviors spread across social networks - than in Jane’s world games make us “contagious vectors of awesome.” Meaning, we can truly have an impact on anything we want to accomplish in real life.

So we ask ourselves at MeYou Health... How can we take advantage of how games can help people achieve real results inside of a well-being product like Daily Challenge?

To be clear, using game concepts in Daily Challenge isn’t about making it into an actual game (where there is a winner and a loser); rather, it’s about utilizing the methods that game designers use to make participation, both individually and socially, as clear and effortless as possible.

To make this happen there needs to be clear dynamics that let me, as a user, know what I am suppose to do -- and when I am suppose to do it. There needs to be clear mechanics that let me know where I am starting, how I am progressing, when I am moving forward, when I am moving backwards or falling behind, how I compare to others who just started participating, and how much I can achieve if I stick with it. There also has to be clear aesthetics and feedback that make me feel the celebration moments, the encouragement, the support, the competition and completion. If we do all of these things correctly than I, the user, never feel lost. Instead, I always feel in control, I am continually surprised and delighted, and the entire experience in which I chose to participate is fulfilling to me on many levels.

In Daily Challenge, we are bringing all of these things together. We suggest a small, realistic thing for you to do in a convenient daily email. Then when you complete the small action, we provide immediate positive feedback within a game context, where sharing and being social is explicitly expected. It is the stories of doing these actions that become memorable. It is remembering the conversation, the celebration and the support that makes you aware of the next time you have the opportunity to make that small choice again. All of these dynamics -- the mechanics, prompts, actions, conversations, and aesthetics -- work together in Daily Challenge to create an engaging, fulfilling experience that helps improve well-being.

Social + games make for the best experiences.
MeYou Health uses game mechanics because they make a product social in far more ways than is possible without them. If you believe social at all matters for engagement and that engagement is important to have effect, then games are the way you will get there. For example: When you accomplish something in Daily Challenge, both big and small, you are awarded a stamp that serves a celebratory artifact and points that propel you towards reaching higher levels, respectively.

By utilizing a blend of social networking science, connectedness research, behaviorial-driven design and gamification, Daily Challenge is one of the more unique health products out there today. Daily Challenge is a social well-being product with nothing less than the ambition to inspire lasting, lifelong change for millions of people. We are well on our way. Join us at dailychallenge.com.

Topics: Healthy Living Engagement Health MeYou Health Natural Movement Playing Games Daily Challenge Connected: The Surprising Power of Social Networks Behavior Change Games for Behavior Change Social Well-Being Health Games