The Connected Consumer: Key Insights

Jennifer Rudloff

During a three hour webcast packed with a series of 20 minute power sessions, The Connected Consumer delivered insights and strategies on drivers of well-being, motivation, and engagement and provided a glimpse into the innovations that will define the next generation of programming around health and well-being.

There were lots of great takeaways from this webcast, but to give you a glimpse into each presentation, here’ a list of some of our favorite insights from each speaker:

  • Talk to your employee or insured’s, not past them. Language Matters. Use terms that resonate with end users. Functionality and solutions, these are things that employees are thinking about.
  • Beliefs and behaviors are contagious; who you hang out with impacts your health. You’re only as healthy as your group or network. For greater outcomes and sustained benefits we need to treat our groups as a system of health and well-being.
  • Go beyond offering incentives, and consider the power of fun! Games linking friends to good behaviors, friendly competition – this is the key to successful engagement.
  • People as they age tend to have a positivity bias towards only looking at the positive. You have to talk in terms of benefits rather than warning labels.
  • Engagement and reinforcement often rely not just on classic incentives but also a sense of belonging to a group. Health is not only a rational discussion: it is emotional and key to who we are, who our families are, and to the social group to which we belong.
  • People want to be spoken to in segments of one. Creatively mix reinforcements and incentives and personalize to improve and sustain engagement.

To replay your favorite presentations or share them with colleagues, visit www.healthways.com/connectedconsumer.

Topics: Ideal Work Environment Business Performance Well-Being Index Best Work Environment Employee Performance Improvement Events